Inside the Influencer Marketing Framework Used by the World’s Top Brands
In this session Siwat Vilassakdanont from Casting Asia will share a series of best practices and a detailed framework to ensure you get the best results from working with creators and influencers. In this session, you’ll learn how to run an effective influencer campaign, strategies for selecting the right influencers for YOUR brand, service or product, along with case studies from top clients with insight as to what worked, what didn’t and what both sides of the equation learned. You’ll even get a chance to apply this framework to YOUR upcoming campaign and get feedback on your own approach. Finally Siwat will share insight on the state of influencer marketing globally and in Southeast Asia.