Keynote: Cindy Tan from Singtel - Breaking New Ground for Esports in Asia

Singtel and its regional associates Airtel, AIS, Globe and Telkomsel count more than 200 million customers as regular gamers, many of whom fall within the tech-savvy millennial and Gen Z segments. Cindy Tan, Head of Marketing, Singtel International shares how the Group is engaging these audiences through original and exciting content, and fostering a vibrant esports ecosystem through its regional initiative PVP Esports, ASEAN’s first multi-game, multi-country esports platform.