Social is the New Reach: The Future of Video in Asia Pacific
Today 2.5 billion viewers worldwide are consuming video on social platforms, generating trillions of views. But with an increasingly fragmented and distributed video ecosystem, traditional measurement hasn’t kept up and there are no standards to truly unlock the digital video economy. Tubular Labs is changing this - through new, co-developed and established video standards. In this session, we’ll share never before seen insights into the Asia Pacific region and opportunities to grow and monetise audiences in this high-growth sector. Want to know what the world is watching? Now you can.