Building A Robust Creator Partnership Program: Lessons from Top APAC Networks
In today’s fractured media landscape, whether you’re a multichannel network, an established brand or a media company, you need a strong network of social and online video creators to continue to grow. Forward-thinking companies around the world are now moving from working with agents and managers to building their own in-house groups of influencers and creators to reach the elusive genz and millennial audiences. But it’s not as easy as it looks to build and maintain these networks. This session brings together top execs from the leading networks of online video creators to share their secrets about what works, what doesn’t and what the future looks like.
Moderated by: Eugene Lee (CEO & Co-Founder - ChannelMeter)