Building Communities in Gaming Across Asia

Non-gamers may look at the world of gaming influencers, esports stars, platforms and fans as a monolithic block, but across Asia each country has a different approach. Some countries and fan groups gravitate more towards eSports teams and players, while others focus on creators that use gaming as a canvas to tell stories or crack jokes. And the gaming platforms themselves are also geographically distinct. Japan, for example, traditionally focused on the Playstation, while in Korea PC Gaming fandom has always dominated. 

This session from Collab Asia explores the differences across markets in Asia, while providing case studies that illustrate the different ways gamers, fans, players and creators come together to build robust communities that can be leveraged for fun and profit.