Agenda

View this year’s agenda!

Please note: Events are subject to change

4 December, 2019

9:00 AM
9:00 AM - 9:05 AM 5 minutes
Add to Calendar 12/04/2019 09:00 12/04/2019 09:05 Asia/Singapore Welcome to VidCon Asia Summit Day 2 Raffles City Convention Centre | Collyer Ballroom | Singapore false MM/DD/YYYY
Welcome Address
9:05 AM
9:05 AM - 9:35 AM 30 minutes
Add to Calendar 12/04/2019 09:05 12/04/2019 09:35 Asia/Singapore The Future of Online Video, Media and Marketing It's a weighty title, but join some of the top experts in online video - along with VidCon host Jim Louderback - as they look into their crystal ball and share their insight about where online video, social video, and the broader media landscape are headed over the next five years. Raffles City Convention Centre | Collyer Ballroom | Singapore false MM/DD/YYYY
Panel
9:35 AM
9:35 AM - 9:55 AM 20 minutes
Add to Calendar 12/04/2019 09:35 12/04/2019 09:55 Asia/Singapore Keynote: Cindy Tan from Singtel - Breaking New Ground for Esports in Asia Singtel and its regional associates Airtel, AIS, Globe and Telkomsel count more than 200 million customers as regular gamers, many of whom fall within the tech-savvy millennial and Gen Z segments. Cindy Tan, Head of Marketing, Singtel International shares how the Group is engaging these audiences through original and exciting content, and fostering a vibrant esports ecosystem through its regional initiative PVP Esports, ASEAN’s first multi-game, multi-country esports platform. Raffles City Convention Centre | Collyer Ballroom | Singapore false MM/DD/YYYY
Fireside Chat
9:55 AM
9:55 AM - 10:15 AM 20 minutes
Add to Calendar 12/04/2019 09:55 12/04/2019 10:15 Asia/Singapore Fireside Chat with Anupam Dikhit from Microsoft Raffles City Convention Centre | Collyer Ballroom | Singapore false MM/DD/YYYY
Fireside Chat
10:15 AM
10:15 AM - 10:40 AM 25 minutes
Add to Calendar 12/04/2019 10:15 12/04/2019 10:40 Asia/Singapore Fireside Chat with Ajay Vidyasagar from YouTube . Raffles City Convention Centre | Collyer Ballroom | Singapore false MM/DD/YYYY
Fireside Chat
10:40 AM
10:40 AM - 11:05 AM 25 minutes
Add to Calendar 12/04/2019 10:40 12/04/2019 11:05 Asia/Singapore Building Organic Content With Brands and Creators Instagram is rapidly becoming not only a great place to build a brand, it's becoming a great place to drive revenue across branded content, in feed shopping and more. This session brings together Instagram APAC's Head of Partnerships with a top Instagram creator and brand to discuss best practices for building branded content on Instagram, how to properly disclose the creator/brand connection, how to work with creators effectively and new product features and capabilities of Instagram to expand and extend monetisation, reach and ROI. Raffles City Convention Centre | Collyer Ballroom | Singapore false MM/DD/YYYY
Fireside Chat
11:15 AM
11:15 AM - 12:00 PM 45 minutes
Add to Calendar 12/04/2019 11:15 12/04/2019 12:00 Asia/Singapore YouTube Massive Growth - The Data Driven Way Derral Eves is regarded as one of the top video marketing experts in the world. His company Creatus has helped some of the biggest YouTube channels, businesses and brands in the world helping his clients generate more than 47 billion views. Derral was the executive producer on several viral video campaigns, including Squatty Potty’s ice cream pooping unicorn. He also was part of the team that now holds the record of the #1 most crowdfunded project in media of all time. If you want to get measurable results from your videos, Derral will show you exactly how to use the YouTube algorithm to turn video views into money, clients, and conversions.
 Raffles City Convention Centre | Collyer Ballroom | Singapore false MM/DD/YYYY
Workshop
Workshop
12:00 PM
12:00 PM - 12:30 PM 30 minutes
Add to Calendar 12/04/2019 12:00 12/04/2019 12:30 Asia/Singapore Social is the New Reach: The Future of Video in Asia Pacific Today 2.5 billion viewers worldwide are consuming video on social platforms, generating trillions of views. But with an increasingly fragmented and distributed video ecosystem, traditional measurement hasn’t kept up and there are no standards to truly unlock the digital video economy. Tubular Labs is changing this - through new, co-developed and established video standards. In this session, we’ll share never before seen insights into the Asia Pacific region and opportunities to grow and monetise audiences in this high-growth sector. Want to know what the world is watching? Now you can.
 Raffles City Convention Centre | Collyer Ballroom | Singapore false MM/DD/YYYY
Presentation
12:30 PM
12:30 PM - 1:15 PM 45 minutes
Add to Calendar 12/04/2019 12:30 12/04/2019 13:15 Asia/Singapore How Brands Should Leverage Artificial Intelligence and Big Data to Drive Unprecedented Success On Social Video Platforms More than half of the 4.25 billion people in Asia Pacific are internet users – and that number is increasing 10% YOY. China alone has 1 billion social media users. With all those users, brands are rapidly shifting attention and budget to reach this hyper-engaged community. But with the immense amount of available content, how should you identify the right fit for your brand? That’s where the power of AI comes in. Humans just can’t keep up – but AI is able to think like a human AND scale like a machine. Leading brands are beginning to implement AI-drive systems that have an unprecedented ability to scan and predict what’s driving higher views, higher engagement and increased ROI. This session shares details on how these systems are being built, and how you can apply AI and big data to drive incredible success on social media and video platforms at every stage of the marketing funnel. Raffles City Convention Centre | Collyer Ballroom | Singapore false MM/DD/YYYY
Workshop
Workshop
2:15 PM
2:15 PM - 3:00 PM 45 minutes
Add to Calendar 12/04/2019 14:15 12/04/2019 15:00 Asia/Singapore Dispelling the Myths of Online Video Algorithm Optimization

These days "algorithm optimization" for YouTube and online video platforms is often something we focus too much on. In many ways, studies that claim to have "Reverse Engineered" the algorithm can be misleading. 

Mark Roberston, one of the world's top audience development and optimization experts will expose the truth SEO for Video - identifying which strategies to focus on and which tactics are truly critical in 2020 for increasing exposure, views, subscribers and ROI.

 Raffles City Convention Centre | Collyer Ballroom | Singapore false MM/DD/YYYY
Workshop
Workshop
3:00 PM
3:00 PM - 3:45 PM 45 minutes
Add to Calendar 12/04/2019 15:00 12/04/2019 15:45 Asia/Singapore Making the Path to Scalable Video Content for Brands Simpler In this session APV Creative Director Thomas Elliott shares a framework, strategy and practical techniques that he and APV use with their APAC Partner Clients for building an easy to plan, easy to manage visual content ecosystem that is perfectly set up for scaling their video storytelling to make and share more video, more often. 

In this session you'll learn about how to stop making video "too hard", remove internal roadblocks and obstacles on video and how to design the right internal and external content making partnership relationships and structures that will put your brand, business, organisation or institution on the pathway to video storytelling success in the ever changing landscape of visual content driven storytelling.

 Raffles City Convention Centre | Collyer Ballroom | Singapore false MM/DD/YYYY
Workshop
Workshop
4:00 PM
4:00 PM - 4:45 PM 45 minutes
Add to Calendar 12/04/2019 16:00 12/04/2019 16:45 Asia/Singapore Building A Robust Creator Partnership Program: Lessons from Top APAC Networks In today’s fractured media landscape, whether you’re a multichannel network, an established brand or a media company, you need a strong network of social and online video creators to continue to grow. Forward-thinking companies around the world are now moving from working with agents and managers to building their own in-house groups of influencers and creators to reach the elusive genz and millennial audiences. But it’s not as easy as it looks to build and maintain these networks. This session brings together top execs from the leading networks of online video creators to share their secrets about what works, what doesn’t and what the future looks like. Raffles City Convention Centre | Collyer Ballroom | Singapore false MM/DD/YYYY
Panel
4:45 PM
4:45 PM - 5:30 PM 45 minutes
Add to Calendar 12/04/2019 16:45 12/04/2019 17:30 Asia/Singapore Inside the Influencer Marketing Framework Used by the World’s Top Brands

In this session Siwat Vilassakdanont from Casting Asia will share a series of best practices and a detailed framework to ensure you get the best results from working with creators and influencers. In this session, you’ll learn how to run an effective influencer campaign, strategies for selecting the right influencers for YOUR brand, service or product, along with case studies from top clients with insight as to what worked, what didn’t and what both sides of the equation learned. You’ll even get a chance to apply this framework to YOUR upcoming campaign and get feedback on your own approach. Finally Siwat will share insight on the state of influencer marketing globally and in Southeast Asia.

 Raffles City Convention Centre | Collyer Ballroom | Singapore false MM/DD/YYYY
Workshop
Workshop
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