VidCon Asia is nearing its debut on 3-4 December in Singapore, and the first round of impressive sessions for the conference are here. Here’s a sneak peek.
FIRESIDE CHAT: Cheryl Goh, Global VP of Marketing and Founding CMO, Grab
Cheryl is the Global VP of Marketing and part of the early founding team at Grab, a Singapore based ride-hailing startup and super app. She helped shape the company’s successful strategy and regional expansion, and now leads marketing in over 300 cities across eight countries.
PANEL: The Changing Face of Celebrity
- Marienor Madrilejo, Talent Agent to Social Media Stars
Marienor is an agent from Abrams Artists Agency. She specialises in digital media, branding and licensing, maintaining a roster of high net worth influencers, and developing purposeful partnerships and consumer-first products.
- Lisa Filipelli, Leading Talent Developer
Emmy-nominated entertainment executive Lisa Filipelli is known for taking an innovative approach to talent representation, blurring the lines between traditional and digital creators. Following a storied career, she is now a partner at leading management firm Select Management Group.
- Ben Grubbs, YouTube exec turned entrepreneur
Ben is the CEO at Next 10 Ventures and the former Director of Top Creator Partnerships at YouTube. He founded Next 10 Ventures after an established career in the online and media industries, where he held leadership positions at Google, Turner Broadcasting, Yahoo! and eBay.
WORKSHOP: Massive YouTube Growth – The Data Driven Way with Derral Eves
Derral is a YouTube-certified expert and CEO of Creatus, who has generated over 41 billion views on YouTube and 22 billion on Facebook for his clients. He has also broken not one, but two world records; the first in 2014 being the largest YouTube collaboration for a video ever and the second shattering the record for the highest crowdfunded Television/Movie project of all time. Don’t miss him sharing some tips and techniques in this workshop.
WORKSHOP: Master Thumbnails with Jeremy Vest
Jeremy is a YouTube guru, digital marketing expert and the Director of Marketing at vidIQ. He has lead successful video marketing strategies for creators and several fortune 100 companies. We caught up with him earlier this week for a preview of his top tips for optimising YouTube thumbnails. Check it out here.
WORKSHOP: Dispelling the Myths of Online Video Algorithm Optimisation with Mark Robertson
Mark was one of the first SEO industry leaders to go all-in on digital video. He is now the Editorial Director (Industry Track) and an Advisor for VidCon, and the founder of ReelSEO. He will be leading the workshop Dispelling the Myths of Online Video Algorithm Optimisation, sharing his expert insights into the techniques to ditch, and those to use in 2020.
WORKSHOP: How Brands and Creators Can Fully Optimise Their Video Channels To Drive Business Success
- Steve Crombie, CEO, Totem
Steve is the CEO at Totem, a global Social Video Advisory and YouTube Network, specialising in creating new business models for media entertainment companies. Totem was born when Steve was invited by YouTube to start a business that would help grow their footprint across the APAC region. Steve will be leading the workshop Online Video Optimisation: Tips for Brands and Creators to Fully Optimise Their Channels To Drive Business Success, alongside Totem Strategy Director Amelia Darmawan.
- Amelia Darmawan, Strategy Director, Totem
As the Strategy Director at Totem, Amelia works with leading brands and creators to uncover opportunities in the digital space. She’s worked with notable clients including BBC Worldwide, Sony Music, Village Roadshow and Studio 100. Amelia is also experienced in influencer marketing, and supports creators with their online growth and monetisation capabilities. She will be joining Steve in the Online Video Optimisation workshop.
Ready to secure your spot at VidCon Asia? Early-bird tickets are now on sale. Get yours now.