Kai Saari is the head of International Partnership at UUUM Co., Ltd.; the largest influencer marketing agency in Japan with over 6,500 creators registered, including such household names as HIKAKIN, Hajime-syacho, and Fischer's. In his tenure UUUM talent have worked extensively with major brands and related sponsors, including the FIFA World Cup, Coca-Cola, Hasbro Toys, Activision-Blizzard, SK-II, and others.
Here's where you'll find Kai Saari (SVP International Partnerships - UUUM)
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4 December, 2019
4:00 PM - 4:45 PM 45 minutes
Building A Robust Creator Partnership Program: Lessons from Top APAC Networks
Add to Calendar 12/04/2019 16:00 12/04/2019 16:45 Asia/Singapore Building A Robust Creator Partnership Program: Lessons from Top APAC Networks In today’s fractured media landscape, whether you’re a multichannel network, an established brand or a media company, you need a strong network of social and online video creators to continue to grow. Forward-thinking companies around the world are now moving from working with agents and managers to building their own in-house groups of influencers and creators to reach the elusive genz and millennial audiences. But it’s not as easy as it looks to build and maintain these networks. This session brings together top execs from the leading networks of online video creators to share their secrets about what works, what doesn’t and what the future looks like. | Collyer Ballroom | false MM/DD/YYYY