Anupam covers the spectrum from Demand Generation to Content Strategy and from Community Building to Event Amplification in his role as the Digital, Social & Experiential lead for all of Microsoft’s products and services in Asia Pacific. With a deep rooted passion for customer centricity and innovation, the role uniquely places him at the intersection of best representing Microsoft to future customers whilst also being the custodian of existing users and their interaction experience.
Most recently, Anupam was leading Brand Engagement, Advocacy and Evangelism for Twitter in APAC managing their relationship with Tech & B2B brands across the region and was responsible for building the category into a multi-million $ business from the ground up. Prior to that, he was managing Twitter's relationship and JBPs in emerging markets with their top global brand partners across APAC and MENA after joining Twitter in 2014 in India as their first brand partnership manager in the region.
A digital native, Anupam is passionate about the medium and has been a prominent evangelist at industry forums and platforms across the region, besides being a regular speaker at various business schools in Asia.