Althea Lim is a serial entrepreneur. She graduated from the National University of Singapore with a degree in Biomedical Sciences, decided against medical research, and started a privately held youth community and party promotion business called The Youth Empire when she was in still in school. In 2010, she created a social media agency called The Barnett Group, which was acquired by an Australian agency called The Farm Digital in 2012. By April 2012, both she and her co-founder, Vincent Ha, started on Gushcloud which started as a social sharing platform. They received a seed round of half a million from the ex co-founder of Alibaba, John Wu; and set up office in San Francisco. Gushcloud pivoted to becoming an influencer management network by late 2012, and set out to be the largest influencer marketing network across South East Asia. Within 2.5 years, Gushcloud was acquired by Korea's largest and leading digital marketing group, Yello Digital Marketing Group for a multimillion deal. Althea is now the Group Chief Executive Officer of Gushcloud Group, which now holds onto 6 different business units, in 8 different countries, namely Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Korea and USA ; and aims to build the future of digital media and marketing in Asia. Althea loves Singapore, she loves young people. And her favorite movie is The Godfather. She hopes to leave behind an education fund, a museum, and one day, launch a space craft for Singapore.
Here's where you'll find Althea Lim (CEO - Gushcloud Group)
3 December, 2019
How The Changing Face of Celebrity Is Changing Media
What is a celebrity? How do you define influence? And how are the new crop of digital influencers, creators, and celebrities rewriting the rules of access, media, and community? This wide-ranging conversation with leading talent managers who are dominating this new space will explore how creators become celebrities, how their careers are nurtured and managed, and how media companies, brands, agencies, and other constituents should think about leveraging and participating in that success.