Cheryl is part of the early founding team at Grab. Starting in Kuala Lumpur as a one-man marketing team, she has set up the marketing practise across Southeast Asia for Grab over the last six years. Today, she leads marketing in over 300 cities in eight countries, covering all of Grab's business verticals including transport, food, payments and logistics. She oversees Grab’s marketing efforts across the region, leading a team of over 500 marketers across Southeast Asia.
In her role:
- She shapes the strategy behind the company’s user growth and lifecycle management.
- She leads teams across the end-to-end sphere of marketing, covering user acquisition and demand growth, advertising and promotions, branding and social, public and corporate reputation, product marketing, marketing research and analytics.
Recognised as a thought leader in the tech and start-up space, Cheryl has been invited to speak and serve as a panellist at various technology, start-up and digital marketing conferences and forums.